The Government has published its 5-year tourism policy framework for domestic and inbound tourism; pledging supports to the sector’s economic development and employment.
The publication stems from a commitment under the Programme for Government to develop a Sustainable Tourism Policy document.
Amongst the guiding principles set out in the Policy Framework are:
- Protect and enhance Ireland’s natural assets and environmental quality.
- Ensure that tourism contributes to meeting commitments on climate change.
- Support balanced economic development and employment.
- Prioritise the economic value per visitor over volume of tourists visiting.
- Minimise any negative impacts of tourism on host communities.
- Encourage innovation within the tourism sector to ensure improved visitor satisfaction.
The Policy Framework includes a total of 61 policy proposals.
Minister Catherine Martin said: “This is a very important day for Irish tourism. While our tourism offering remains strong, I want a thriving tourism in 2030 which provides quality employment right across the country. Equally, tourism should play its part in achieving our environmental targets and I am confident that this new Tourism Policy Framework achieves the right balance of economic, environmental and social sustainability.
“Tourism continues to play a vital role in Irish life. It is both an essential economic sector and a means by which Ireland tells stories of itself to the world and builds deep and lasting connections with friends around the globe.
“We can further strengthen our shared island offering to visitors, support rewarding careers, enhance the regional distribution of tourism, grow our food-based offerings for visitors, reduce waste, minimise the environmental footprint of holidays and ultimately ensure Ireland remains a world-class and sustainable destination.
“I look forward to the tourism agencies, other public bodies and the tourism sector working together to achieve the sustainable growth targets set out in the Policy.”
The full Tourism Policy Framework can be found here
Fáilte Ireland welcomed the publication. Its CEO, Paul Kelly, said: “This new policy framework is a significant step forward for the tourism sector in Ireland. It not only supports Fáilte Ireland’s work but also provides a clear path for sustainable growth and development. By focusing on environmental sustainability, we are ensuring that our tourism industry can thrive while protecting our natural resources for future generations. This is crucial for attracting visitors who are increasingly seeking sustainable destinations.
“The framework also emphasises the importance of driving tourism revenue into communities across the country. This will enable local economies to flourish, creating better places for people to live and work. By supporting businesses in their sustainable growth, we are enhancing their competitiveness and resilience, which is vital for the long-term success of our industry.
“Fáilte Ireland looks forward to working closely with all stakeholders to implement this policy and to continue making Ireland a vibrant and sustainable destination that meets the needs of visitors, supports our communities, and strengthens our industry.”
