The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new campaign to showcase the country, at WTM London.
The campaign features an omni channel marketing approach aiming to reposition Montenegro as an exceptional destination offering breathtaking nature, refined luxury, a rich cultural heritage and thrilling activities.
“We are thrilled to launch our new campaign, Uncover Your Wild Side, which invites UK travellers to experience Montenegro’s untamed beauty and vibrant culture. Our country is blessed with a diversity of landscapes—from dramatic mountain ranges and ancient forests to pristine beaches along the Adriatic,” said director, PhD Ana Tripković Marković.
She added: “Our vision is to bring Montenegro’s best-kept secrets to life, offering visitors a place where adventure and authenticity come together. We look forward to welcoming guests from the UK to experience the natural wonders, rich traditions, and genuine hospitality that make Montenegro truly special.”
Located on the Adriatic Coast, this is a country that has long been a melting pot of cultures, civilisations and religions. Surrounded by natural beauty, Montenegro offers big experiences in a small and accessible environment. From the Montenegrin hills to the beauty of the seaside; nature reserves and national parks; caves and canyons to 117 beaches along a coastline over 180 miles long, all embraced by the caring faces of locals and traditional hospitality.
The tourism sector is a major driver of Montenegro’s economy, accounting for almost 30% of its GDP. In 2023, tourism revenue in Montenegro exceeded pre-pandemic levels by 38% and in the first nine months of 2024, the country welcomed over 2 million tourists.
Watch the TV spot here: https://www.youtube.com/watch?v=u4iAO81XYPA
For further information on travel in Montenegro, visit www.montenegro.travel.
