Just over half of Irish holidaymakers intend to book their 2025 trip by the end of the year, according to latest research from online travel agent Click&Go Holidays.
Furthermore, the company’s quarterly travel sentiment survey shows 17% have already booked and 34% intend to book before the new year.
Looking back on summer 2024, the survey indicates that 89% of respondents took at least one holiday and 59% took two to three trips. The majority opted for sun holidays (84%), followed by city break (31%), cruise (14%), and USA (8%). Of respondents, 16% took a home holiday in 2024.
People have been paying an average of 8% more for their sun holidays in 2024, driven by an 11% increase in accommodation and a 7% hike in airfares. Parents say they are willing to take their children out of school to save on holiday costs, with 59% prepared to do so.
Cruise is the fastest growing holiday type for Click&Go Holidays with increases in bookings for couples and families.
The survey shows that 75% of respondents are already researching their 2025 holiday, with 78% planning a sun holiday, 24% a city break, 21% a cruise, 9% a holiday in the USA and 5% planning to stay in Ireland.
Paul Hackett CEO of Click&Go Holidays said: “Value will be key to holiday choices in 2025. It is interesting to see the trend where more people have already booked or intend to book their 2025 holiday before year end…While the traditional sun holiday is still dominant, the rise in cruise holidays, a trend we are continuing to see, indicates the incredible value for money that is available and the comfort of having to unpack once and visit multiple destinations. Cruise ships are getting more luxurious and are offering more activities, enhanced dining and entertainment.“
