French chalet company AliKats – which is based in the Alpine village of Morzine – has extended its environmental and sustainability pledge for the 2024/’25 ski season.
Founded over a decade ago by Al and Kat Judge, the company has grown to encompass 12 high-end chalets across the resort, all powered by 100% renewable electricity and is now ramping up its efforts for the 2024/25 ski season with a renewed commitment to protecting the environment. AliKats is continuing to pioneer sustainable tourism, aiming to make holidays not just net zero, but an inspiring force for good.
“Our planet needs to heal, and we believe it’s our duty to play a significant role in that healing,” said Al Judge, co-founder of AliKats. “Spending time in nature is essential, and as custodians of these mountains, we are committed to protecting and preserving them for future generations. Our core values reflect our unwavering commitment to the planet, our guests, and our team.”
AliKats has taken on this challenge, striving to turn these traditional practices into opportunities for environmental stewardship without compromising on the luxury and comfort guests expect. This commitment is part of AliKats’ ongoing mission to revolutionise the ski holiday industry by putting environmental sustainability at the forefront of its operations.
AliKats’ purpose is clear: to create joyful mountain experiences for all while safeguarding the health of the planet. Its mission is equally ambitious, with a goal to invest €1m in environmental protection by 2035. This is achievable and to make this happen – the team has signed a charter to deliver this through a multitude of focused efforts.
“By putting a monetary figure on our goal, we ensure that sustainability remains at the heart of everything we do,” explained Al Judge. “This approach allows us to direct resources towards projects that regenerate and restore, rather than exploit and deplete.”
The Intergovernmental Panel on Climate Change (IPCC) said that by 2030 we need to cut global carbon emissions to at least 55% below what they were in 2017 to keep the planet within 1.5 degrees of warming.
