Emirates has signed up as the title sponsor of Asia Rugby, the sport’s governing body in the region.
The move illustrates Emirates’ continued commitment to grow the sport of rugby and expand its reach into new, untapped markets.
The new multi-year partnership allows the airline to enable Asia Rugby to invest in and stage 7s and 15s series tournaments, as well as Asia Rugby Championships with participation that cuts across 36 countries in Asia.
The airline’s iconic ‘Fly Better’ branding will appear on match official jerseys, match balls, support staff bibs, post pads, as well as stadium branding, among other benefits for 21 different tournaments over the span of 3 years. The first of the more than 20 tournaments where Emirates will have a strong presence includes the Asia Rugby Emirates Sevens Series Men’s and Women’s Round 2, set to begin on 21 September 2024 in Hangzhou, China.
Sir Tim Clark, President Emirates Airline said: “Emirates has a long history of supporting rugby, dating back to our early days as an airline. Since then, we’ve deepened our presence within the sport across every level, from supporting global organisations and tournaments like World Rugby and five consecutive Rugby World Cups, and the global 7s series, to headlining the Emirates Dubai 7s and growing the footprint of the UAE Rugby Federation.
“We’re particularly proud to extend our support to Asia Rugby to take the sport into new markets and boost its appeal, as well as open untapped possibilities for younger athletes to develop their skills and realise their full potential. And this is just the start. We will continue to harness the power of grassroots sporting activities that forge strong bonds with the communities we serve to meaningfully contribute to their growth and resilience.”
