The MSC Foundation – the philanthropic arm of MSC – has announced a strategic 3-year partnership with Mission Blue to bolster global marine conservation.
Timed to coincide with International Day for Biological Diversity, this week, the move will implement an ambitious ocean literacy programme and seagrass restoration project. This collaboration unites Mission Blue’s expertise, led by renowned oceanographer Dr Sylvia Earle, with the MSC Foundation’s extensive outreach capabilities to inspire and mobilise widespread support for ocean protection.
Mission Blue and the MSC Foundation will collaborate on two main components:
- An ocean literacy programme, launching this summer, designed to educate and inspire about 4 million guests across MSC Cruises Division fleets about the importance of the ocean. The programme includes lessons, activities, and onboard presentations for cruise guests from luminaries in ocean conservation, emphasising the important role of Hope Spots and essential marine ecosystems such as mangroves, seagrass meadows, coral reefs, and kelp forests as well as the open ocean and deep sea beyond national jurisdiction.
- A restoration project that will plant up to 37,000 seagrass plants over the next three years to help restore seagrass meadows around Formentera, Spain. The objective is to support ongoing efforts in the region to replenish vital seagrass meadows and help create a cascade of ecological benefits, including fostering an increase in biodiversity, enhancing fish stocks, and sequestering carbon.
Dr Sylvia Earle, President and Co-Chair of Mission Blue, said: “The ocean is at a breaking point, demanding not just our attention but urgent global action. We must protect it as if our lives depend on it – because they do! By joining forces with the MSC Foundation, we can now reach millions of people who are out on the ocean each year to help educate them on what is below the ship and inspire greater marine stewardship. The MSC Foundation has demonstrated its commitment to ocean conservation at sea and on land at Ocean Cay in the Bahamas and through its outreach programs aimed at engaging the public on a grand scale at a critical moment in time.”
Pierfrancesco Vago, Chair of the MSC Foundation Executive Committee and Executive Chairman of the Cruise Division of MSC Group, emphasised the collaborative spirit of this new venture: “Our joint commitment with Dr Earle and Mission Blue enhances our capacity to drive significant change. As the Hope Spot Champion for Ocean Cay, I am eager to see our efforts catalyse widespread support for protecting vital ecosystems in the communities where we sail, with MSC Group peers and stakeholders worldwide, including our cruise guests.”
