Celebrity Cruises has launched a new brand positioning using the new tag line of ‘Nothing Comes Close’ to highlight its offering and services to passengers.
Designed to capture Celebrity’s “unique offering combining the intimate and thoughtful service of a small ship, with the variety and excitement of bigger ones”, ‘Nothing Comes Close’ will be the core of the cruise line’s brand positioning from media and advertising, to travel partners and onboard.
It highlights “the inherent promise of a premium holiday that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else.”
“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Laura Hodges Bethge, President of Celebrity Cruises.
“Our new brand position packages this feeling in a memorable and compelling way.”
“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises.
“The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”
