Visit Isle of Man has appointed Caroline Hadfield to its newly-created role of Business Development Manager.
Based in the UK, Ms Hadfield’s initial focus will be on the UK and Irish markets, with the potential to develop international GSA (general sales agents) networks in the future.
The move is aimed at increasing travel trade relationships to drive visitor growth to the Isle of Man and support CEO Deborah Heather to deliver the ambitious target of 500,000 visitors per year by 2032.
Ms Hadfield will also be promoting the Isle of Man as a key destination for meetings, incentives, conferences and exhibitions.